Manas Ranjan Bisi

MANAS RANJAN BISI

DIGITAL MARKETING AND DATA VISUALIZATION PROFESSIONAL
+91-7008604471
manasranjanbisi@gmail.com
Sundargarh, Odisha, India

Professional Profile

Digital marketer with over 9 years of experience in driving growth through strategic campaigns, marketing automation, and data-driven decision-making. Skilled in lead generation, campaign optimization, and content strategy with a proven record of increasing engagement and conversion.

Proficient in Power BI for client-focused data visualization and reporting, creating impactful insights that support business objectives. Known for strong project management, cross-functional leadership, and the ability to deliver results in fast-paced environments.

Core Skills

  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Content Marketing
  • Social Media Marketing & Management
  • Power BI & Data Visualization
  • Google Analytics & Reporting
  • Google Ads & PPC Campaigns
  • Lead Generation
  • WordPress Development
  • Email Marketing & Automation
  • HTML, CSS, Basic JavaScript

Tools & Tech

Google Analytics
Google Ads
Meta Ads Manager
LeadSquared
Power BI
WhatsApp Business
Hootsuite
Mailchimp
Trello
Zapier
SEMrush
LinkedIn Ads

Work Experience

Assistant Digital Marketing Manager

Amity University Jharkhand | Feb 2022 - Present
  • Generate and manage lead flow through digital platforms, monitoring lead quality and optimizing campaigns.
  • Collaborate with third-party vendors on lead quality assessments and provide targeted feedback.
  • Oversee social media calendar and manage lead nurturing through email and WhatsApp.
  • Implement and manage email and WhatsApp automation for effective engagement.

Digital Marketing Manager

Auxin | 2020 - 2022
  • Strategized and executed comprehensive digital marketing campaigns across platforms.
  • Strengthened social media presence to drive engagement and audience growth.
  • Analyzed website traffic and optimized SEO and PPC campaigns to increase visibility and conversions.
  • Collaborated with design teams to enhance user experience and align with brand objectives.

Digital Marketing Executive

Modo Edulabs | 2019 - 2020
  • Developed and managed digital marketing campaigns, including content creation and advertising.
  • Executed social media strategies that boosted online visibility and engagement.
  • Enhanced online presence through SEO, multimedia content, and targeted email marketing.
  • Drove lead conversion through effective email marketing and engagement efforts.

Digital Marketing Executive & WP Developer

ShineScope Media Pvt Ltd | 2016 - 2019
  • Created monthly digital marketing strategies, focusing on SEO and social media growth.
  • Established a strong social media presence on key platforms to build brand awareness.
  • Conducted competitor research and implemented website improvements based on findings.
  • Managed Google My Business pages, optimized for local SEO, and analyzed campaign performance.

Key Projects

Power BI Virtual Experience (PwC Switzerland)

  • Dashboard Creation: Developed Power BI dashboards to visually convey KPIs and data-driven solutions.
  • Communication: Provided insight-focused email reports for engagement partners with actionable recommendations.
  • Analytical Problem-Solving: Explored HR data to analyze gender-related KPIs and address imbalances.
  • Decision-Making: Enhanced skills in analyzing data to make impactful decisions.

Education

B.Tech in Electronics and Telecommunication Biju Pattnaik University of Technology Graduated: June 2013
+2 Science Council of Higher Secondary Education Graduated: May 2009
Matriculation Mahaveer High School, Chhamunda Graduated: June 2007

Certifications & Languages

  • Career Essentials in Data Analysis (Microsoft/LinkedIn)
  • Power BI Virtual Experience (PwC/Forage)
  • Generative AI Certification (Microsoft)
  • Google Analytics & Digital Marketing Fundamentals
  • SEMrush Toolkit & HubSpot Social Media

Languages

English (Fluent)
Hindi (Fluent)
Oriya (Fluent)

Hobbies

Photography
Traveling
Blogging
Gaming

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